This is a second category within the parent 'Business' category. We have not used the SEO fields here, so Kartris uses the category name and description text for the page title and meta description fields. We have used the HTML editor to highlight some text on this category in bold. The HTML editor provides all common WYSIWYG features, but should be used sparingly for best effect.
You will notice if you view the source that the HTML markup is stripped from the page title and meta tags, ensuring that search engines just see the appropriate text and ensuring the best indexing and the optimum results display on the search engine itself.